Settlo Growth ProposalFunnel demo
From stuck in scaling to a system that scales itself
Turn the leads you already pay for into activated, paying merchants. 200 a month, without adding headcount.
You are not short of demand. You lose merchants before the trial.
The loss happens between the lead and the trial, in a handoff that is fully manual on WhatsApp. In your words: "the problem is now conversion rate."
The problem is not demand. It is the bucket.
of 800 leads a month never reach a trial.
Every one of them has already cost you ad spend. Fixing this one step is worth more than any new channel.
More leads is not the lever. Conversion is.
turns the same 800 leads into your 200 merchants.
No extra ad spend. Buying your way there at today's 10% would take about 2,000 leads a month.
Do not take our number. Move it yourself.
Lead to paying conversion
The share of your 800 monthly leads that become paying merchants once the handoff is automated. You are at about 10% today.
Fixed input: 800 leads a month at today's spend. Target: 200 paying merchants a month.
At 10%, the same lead flow reaches 40% of the target.
Measured on paying merchants, not chats.
Ad click
Meta and Google
WhatsApp or page
Click ID captured
AI qualifies
Lead and source to your CRM
Trial to paying
First transaction logged
Optimise
On paying merchants
An engine that runs
whether you are there or not
Your words. We build it, plug it into the CRM you are launching, and hand you a repeatable flow of activated merchants, not a pile of raw leads.
Four moving parts. One loop that compounds.
Attract
Meta for story, Google for intent, retargeting to stay present.
Convert Priority
Speed-to-lead, WhatsApp AI qualification and guided onboarding.
Retain
Reminders, renewals and win-backs, automated off your CRM.
Refer
A partnership network that brings merchants in for you.
We plug into what you are building. We never replace it.
Settlo app and POS
onboarding, product, setup
Your CRM
single source of truth, launching this month
Payments (PSP)
cashless, end to end
Leads, source and stage flow into your CRM through its API, so your IT keeps control. Built multi-region and multi-currency ready for next year's expansion.
Catch every lead. Walk it to a live account.
Under a minute, day or night
Every Meta and Google enquiry gets an instant reply, including after hours and at overflow.
AI qualifies in Swahili and English
It asks what your best rep asks, then scores the lead. A person cannot work 10,000 chats. This can.
Only ready merchants reach sales
Hot leads arrive briefed with setup booked. The rest are nurtured automatically.
An honest split on the 35% who drop the trial: we automate guided onboarding and reminders. Product simplicity and in-person setup stay with your team.
Open the live funnel concept ↗Official, compliant and cheap to run. Made real.
a month, estimated at today's volume, billed at cost.
Under Meta's current pricing, replies inside a click-to-WhatsApp ad conversation are free for 72 hours and follow-up templates cost cents each. Confirmed with the provider before launch.
Your team closes. We hand them warm, scored leads.
Scripts in Swahili and English
Openers, demo flow and an objection bank built from your best calls.
Weekly coaching on the numbers
Every rep sees their own lead to paying rate on the dashboard.
Training for sales and support
Two sessions at kick-off, then monthly refreshers.
You asked whether the leak is lead quality or your team's skill. This fixes both.
Be where the merchant is. On purpose.
Create the demand
Reels and stories that surface the pain merchants do not yet see, plus proof from merchants already on Settlo.
Capture the ready ones
A capped test on high-intent searches first. We scale it only if cost per activated merchant beats Meta.
Stay present
Follow warm merchants across platforms so Settlo looks like the category leader it is.
Tanzanian ad costs are still low. That window will not stay open.
Keep them, and reach those who do not know yet.
Merchant seminars
Quarterly sessions with partners and trade bodies you already work with, for merchants who do not yet know they have a problem Settlo solves.
Tanzania runs on partnership. So should your growth.
One partner, a whole network
A corporate like Hill Group asks its distributors and retailers to run on Settlo. Each onboards through a tracked link or code.
Commission that pays for itself
10 to 15% of first-year merchant revenue to the partner, tiered by volume.
Pilot partner: Hill Group
Your idea. We build the tracking, the partner kit and the contract template.
Phase 2: grow revenue from the merchants you already have.
Payments
launch the PSP to your base
Tier upgrades
when they outgrow a plan
POS hardware
for premium sites
Loan pre-qualification
ready when lending launches
Your fastest revenue may not be new merchants at all. It is the base you already serve.
The trigger you have not pulled yet: stock loans.
Sales data
recorded on Settlo every day
Credit signal
clean history per merchant
Stock loan
with you and licensed partners
More stock, more sales
which sharpens the next signal ↺
Every merchant the engine activates arrives with clean sales and stock data. That is exactly what a stock-loan product needs to lend safely.
Conversion compounds. Spend does not.
90 days to a proven number.
Foundations
- Baseline agreed from your CRM
- Tracking live: CAPI, GA4, offline conversions
- WhatsApp number verified and connected
- AI scripts approved in Swahili and English
Launch
- AI qualification on all Meta traffic
- Speed-to-lead and lead scorecards live
- Sales and support trained
- Weekly dashboard starts
Optimise
- Creative and handoff tuning
- Trial and renewal flows switched on
- Capped Google test
- Guarantee read and scale decision
Week 1 capacity check: we size the flow to what onboarding and support can activate, so growth never breaks the merchant experience.
Investment
Start with a 90-day pilot where your numbers decide. Scale only when they do.
Start with a pilot. Let your numbers decide.
Credited in full
The $6,500 is credited against the Grow build if you continue.
Ad spend stays yours
Your Meta budget runs in your own account, unchanged at 3.5M TZS a month.
Numbers, not stories
At day 90 you see conversion against the baseline, and you decide.
After the pilot: three ways to scale.
- The conversion engine, run and optimised
- Retention automation
- Weekly dashboard
- Everything in Convert
- Managed Meta and Google acquisition
- Affiliate and partnership system
- Merchant seminars framework
- The conversion guarantee
- Everything in Grow
- Full partnership go-to-market
- Phase 2: base, payments, loan pre-qualification
- AI trained on your data
USD shown, invoiced in TZS at about 2,615. Minimum 3 months, then rolling. Anchors refined once your revenue mix is confirmed.
Your risk, removed.
The conversion guarantee
If lead to paying conversion has not risen from about 10% to at least 15% by day 90, we keep working with no retainer until it does.
You own everything
We build and run the engine. You own the growth.
Confirm the pilot
Today, so the build starts Monday.
Share the numbers
Revenue mix, pricing and monthly client count, from Esther.
Kick-off Monday
Baseline agreed in week 1, first read at day 30.